Market Segment and product benefits

Cefour´s pre-filled products are geared to a clearly defined market that primarily fall into the following segments: events, travel and hotel industry, fast food and catering as well as tax free and grocery stores.

Most customers operating in these segments today are already making use of disposable items today, but normally fill their glasses from bottles or bag-in-boxes. By using Cefour´s prefilled disposable glass - ready to drink - the serving will be a lot faster, easier and you do not have to take care of empty bottles after service, which of course otherwise must be handled.

Below are examples of environments and contexts where the concept is becoming:
 
•       Airlines, ferry lines, train companies, hotel         chains (mini-bars and pool bars).

•       Festival organizers, exhibitions / events         markets, entertainment and conference         organizers, stadiums and arenas.

•       Fast food industry (salad bars, burger         restaurants etc).

•       Retail industry/grocery stores, duty free         shops.

Benefits with the pre-filled concept

Cost and handling effectively

•       Faster service time will cut down on queues and         spills at busy events.

•       Shorter queues means increased revenue and         decreased costs.

•       No spoilage – increased control – always exact         serving volume

•       An attractive product which will raise the interest         and buying spirit.

•       No time-consuming handling of glasses and         bottles, e.g. washing and cleaning up.

•       No staff cost for pre-filling big numbers of         glasses at bigger arrangements.

•     No spoilage or broken bottles/glasses.

•     No cost for rental of glasses.

•     Lower weight than traditional glasses and         bottles – better for the staff and the         environment.

Safety

•     The safety regulations are tougher today in         many aspects where alcohol is served. Plastic is         a considerable better product out of a security         perspective.